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Charlie the Tuna, Tony the Tiger and those great board games that seemed to magically come alive all vied for my attention. Growing up, it seemed like everyone I met was part of the same community.

We saw the same commercials, bought the same stuff, discussed the same TV shows.

If they don't interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. If an ad falls in the forest and no one notices, there is no ad.

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Don't forget to include giant brand names on T- shirts, the logos on your computer, the Microsoft start-up banner on your monitor, radio ads, TV ads, airport ads, billboards, bumper stickers and even the ads in your local paper.Smart marketers have discovered that the old way of advertising and selling products isn't working as well as it used to, and they're aggressively searching for a new, enterprising way to increase market share and profits.Permission Marketing is a fundamentally different way of thinking about advertising and customers. I remember when I was about five years old and started watching television seriously.Suddenly, someone walks up to you and says, "Excuse me, can you tell me how to get to Gate 7?" Obviously, you weren't hoping for, or expecting, someone to come up and ask this question, but since he looks nice enough and you've got a spare second, you interrupt your train of thought and point him on his way.

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