Dan ariely on dating sites top 100 internet dating agencies

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Given that online dating tends to be tedious, time-consuming and fruitless, it is no surprise that we seem hungry for a better way.Most approaches to online dating have tried to exploit one of the two obvious advantages of computers: speed and data-processing power. ) That is, of course, fine for a one-night stand but less promising for a more committed relationship.The second was that it took for ever — the typical survey respondent spent 12 hours a week browsing through profiles and sending and receiving messages, yielding less than two hours of offline interaction.

Because these pleasing results seem elusive, wishful thinking has gone into overdrive.

A simple survey that Norton conducted with two other behavioural scientists, Jeana Frost and Dan Ariely, revealed that people were unhappy with their online dating experience in three obvious ways.

The first was that the “online” bit of the dating was about as much fun as booking a dentist’s appointment.

In a similar vein, Wired magazine introduced us to Chris Mc Kinlay, “the math genius who hacked Ok Cupid” and managed to meet the woman of his dreams after cleverly reverse-engineering the website’s algorithms.

The brilliance of Mc Kinlay’s achievement is somewhat diminished by the revelation that he had to work his way through unsuccessful dates with 87 women before his “genius” paid dividends. Imagine looking at the anonymised dating profiles of 10 close friends and comparing them with the profiles of 10 mere acquaintances. It’s basically random.” It is crazy to believe that someone’s eye colour and height, or even hobbies and musical tastes, are a basis for a lasting relationship.

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